QTIMEX Reissue - Pazzi Design Studio

TIMEX REISSUE project embraces all the historical watches that the Company remade for the nowadays market.

The project started with the reissue of a “Q” line model from 1979, part of the first generation of quartz watches. That’s why the client asked for a campaign with a vintage vibe translated in a contemporary way.

Our storytelling for the REISSUE collection takes inspiration from the classic cinema iconography and language: both rooted and timeless.

The distribution was initially meant to be limited and only via e-commerce. But the immediate success beyond any expectation the campaign gained right after its launch convinced TIMEX to distribute this model worldwide, involving fashion stores as well.
Since then TIMEX launched a charming selection of Q masterpieces at any season, including the very first TIMEX quartz from 1972.

Q 1979 Reissue - "The Chase"

Concept + Art Direction + Graphic Design

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Illustrations: Ryan Quickfall
Client: TIMEX INC.
Campaign: SS 2019

Q 1978 Reissue - "The Falcon Eye"

Concept + Art Direction + Graphic Design

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Illustrations: Ryan Quickfall
Client: TIMEX INC.
Campaign: FW 2019

Q 1978 35mm Reissue - "Uptown"

Concept + Art Direction + Graphic Design + Video production

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Client: TIMEX INC.
Campaign: FW 2021

Q 1978 Reissue - "Mulholland Drive"

Concept + Art Direction + Graphic Design + Video production

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Client: TIMEX INC.
Campaign: SS 2021

Q 1972 Reissue - "Into the Groove"

Concept + Art Direction + Graphic Design + Video production

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Client: TIMEX INC.
Campaign: SS 2022

Q Timex 50th Anniversary

Concept + Art Direction + Graphic Design + Video production

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Client: TIMEX INC.
Campaign: SS 2022