Naming + Art Direction + Graphic Design + Web Design
Naming by Pazzi Design Studio
Graphic Design by Pazzi Design Studio
and Giulia Nardi
Web Design by Pazzi Design Studio
Client: SPK SRL
Watches and Jewels e-commerce
The concept behind “THE ADDDRESS” name is defining the perfect destination whenever you're looking for a refined selection of jewels or watches.
The additional “D” in the noun stands for "Detail / Dedication / Distinction", since jewels and watches are details that can really make a difference in a look, reflecting the unique personality of the wearer. At the same time the name is also the composition of "ADD" and "DRESS", as both jewels and watches are precious accents complementing any outfit.
In the logotype design the 3 “D” letters are linked, in order to evocate a necklace chain, a bracelet or a metallic watch band.