RUBIROSA SS 2024

Concept + Art Direction + Web Design

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RUBIROSA SS 2024

Concept + Art Direction + Web Design


Direction + editing + post production by Pazzi Design Studio
Photography by Luca Merli
Video shooting by Giorgio De Marco
Styling by Veronica Panati

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Client: RUBIROSA MANAGEMENT GMBH

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RUBIROSA Spring Summer 2024 campaign – a pure ode to subtle luxury – connects to the eternal icons of summer: playful leisure time at the beach, heat shimmering on the pavement, a sense of infinite possibility. The total effect is contemporary sophistication, with a fresh twist.

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The campaign pays homage to the classical game of croquet: one of the most iconic and refined summer sports, with a glorious history of authentic inclusivity and an impeccable dedication to fair play, elegance and respect.

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