Hidnander Archetypal - Pazzi Design Studio

HIDNANDER Archetypal

Branding + Art Direction

When we started our collaboration with Hidnander the brand had one logotype, an iconoclastic manifesto and an excellent product design. Starting from that good ingredients we shaped the face of a brave soul.

Our visual identity design and art direction embraced the whole brand communication from its very beginning, defining a consistent yet undisciplined language code.

Links to projects:
— SS 2020
— FW 2020 Brand Video
— SS 2021
— FW 2021
— SS 2022

---
Client: UNEVEN Srl / HIDNANDER Sagl

----
Film by Alessandro Dotti
Montage and post-production by Pazzi Design Studio

----
Film by Alessandro Dotti
Montage and post-production by Pazzi Design Studio